My most recent piece for the Times Online was a rare (for me) product review. Yesterday, I met with 3 Italia to check out their new mobile TV service, which incredibly carries live broadcasts of all 64 World Cup matches. I was plenty dubious going in. A TV in your hand? Right. But the picture quality was great and all the warnings of patchy coverage proved to be not an issue. There are still coverage limitations, but it was a very impressive debut for an interesting technology that is sure to be a big tech story in Europe in the coming year.